The “North Coast Property Market Report” reveals that there is a massive population and income growth across key regions that include Ballito, KwaDukuza Non-Urban (NU) and Salt Rock.
The report recently launched by Rainmaker Marketing noted that with record numbers of high-income families, professionals, and retirees relocating to the area-and developers racing to meet demand with large-scale residential estates-the report offers timely, data-backed insights into who is buying, where they’re settling, and what is driving long-term demand within this coastal property hotspot in South Africa.
Rainmaker marketing director Stefan Botha stated that their latest report demonstrates the agency’s emphasis on high-growth regions and providing investors, developers, homeowners, and buyers with resources to understand changing market trends.
This empowers them to make well-informed choices in the dynamic property market.
“Our quarterly reports are designed to bridge the gap between data and opportunity, offering research-based insights that help stakeholders across the property ecosystem unlock the true potential of powerhouse regions like the North Coast,” Botha said.
The latest report reveals that since 2011, approximately 290 adults (close to 200 families) have moved into the region each month. Salt Rock is said to have seen an extraordinary 208% increase in its adult population.
However, the agency said the deeper story lies in the profile of those relocating.
Botha explained, “It’s a combination of young professionals, families, empty nesters, active retirees and first-time homebuyers. What they all have in common is a desire for security, access to top-tier schools, lifestyle value, and community-centric living.”
These demographic shifts are echoed in the financial data. Salt Rock’s household income has increased by more than 600% since 2011, and 70% of homes in the suburb are now classified in the wealthy or super-wealthy brackets.
Botha said the key takeaway here isn’t just based on the influx of people moving to this region but rather about a higher calibre of buyer driving deeper demand for quality estates and amenities.
In Salt Rock, 57% of the stock is located within estates. Some of the residential estates contributing to this statistic include Seaton Estate, Elaleni Coastal Forest Estate, Zululami Coastal Luxury Estate alongside other established estates that continue to hold strong market positions-including Simbithi Eco-Estate and Brettenwood Coastal Estate.
Ballito remains a consistently high-performing node, with developments such as Ballito Hills, Zimbali Lakes Resort and Zimbali Estate maintaining strong appeal.
KwaDukuza NU is also gaining traction among first-time buyers and professionals looking for long-term value and lifestyle quality, as seen in the popularity of estates like Ballito Village, Bliss Ballito, Lalela Estate, Springvale Country Estate and Palm Lakes Family Estate.
The report noted that estate living continues to command a premium. Sectional title properties located within estates have significantly outperformed those located outside of estates-exceeding them by 64% in Ballito, 62% in Salt Rock and 38% in KwaDukuza NU.
“We’re seeing that buyers are cleverly willing to pay more for the security, lifestyle amenities and sense of community that come with estate living,” Botha said.
This report sheds light on sales trends, noting that while the period between 2021 and 2022 delivered the strongest overall results, more recent data points to Salt Rock as a standout performer.
Over the past year alone, the area accounted for 47% of all property sales in the region, with transactions rising from 552 in 2023/2024 to 665 in 2024/2025, largely driven by transactional activity in Zululami Estate, Simbithi Eco-Estate and Seaton Estate.
Looking ahead, the North Coast’s growth trajectory is said to be supported by multiple long-term drivers. Major infrastructure upgrades, such as the Seaton Interchange, are improving regional connectivity.
Destination developments like the upcoming Club Med Beach and Safari Resort, along with new private schools, are enhancing lifestyle appeal. In addition to this, the emergence of privately managed precincts and community-driven estate developments-such as the recent success of Salt Rock City, which reached 75% sold status on launch day-reflects an ongoing demand for premium coastal living and signals growing investor confidence in the area’s future, further cementing the North Coast’s reputation for high-quality, future-forward living.
Meanwhile, John Loos, the senior economist for Commercial Property Finance at FNB, told this publication that the noise surrounding growth in the call centre business is quite pronounced in the eThekwini Metro, and this may, in part, be driving a noticeable decline in office vacancy rates.
He said, according to MSCI data, which largely reflects contributions from listed property funds, Durban’s office vacancy rate is estimated at a very low 1.6% in 2024, down significantly from 12% in 2018.
“It’s important to note that this data represents a sample of the broader Durban office market, and other estimates may vary. Nonetheless, it paints a very different picture compared to Johannesburg, where MSCI estimates the office vacancy rate remains above 20%,” Loos said.
He added that while the rise of call centres in Durban is cited as one of the drivers of this improved performance, residential conversions of older office stock and a modest increase in general business demand for office space are also likely contributing factors.
“In short, while we cannot yet quantify the full property market impact of the call centre sector, there is certainly positive momentum in the Durban office market, driven in part by call centre demand.”
Independent Media Property
